Ashley Stell

Chief Executive Officer • Product and Design

Ashley has 10+ years experience in design with focus in product design, management, and branding. Ashley previously ran her own boutique design firm before joining the corporate world and spending time at Razorfish Agency, Expedia and Adobe. Ashley's product direction and design decisions fundamentally change the products and companies she works at.

  • Expedia - Led the One Platform initiative to bring 23 brand together in one platform

  • Expedia - Sole designer on net new product to increase revenue by 20m yearly

  • Olono - Led product direction (feature selection) and design [acquired]

Brad Stell

Chief Technology Officer • Engineering

Brad has 10+ years of professional software development experience at startups. Brad has a deep passion for writing code and building scalable software systems end to end. Brad has spent his entire career building and leading the development of new greenfield products with small development teams.

  • Bachelors in Finance, Masters in AI

  • Led new B2B saas applications for Suntrust bank and US Bank

  • Proprietary foundation, game engine and real time binary communication strategy to support net new Marvel and Disney cross platform games

Ryan Stell

Chief Sales Officer • Sales and Marketing

Ryan is the lead Account Manager for New Business at Diageo Global Travel and has 14 years of International B2B Sales with a background in Finance.  Passionate about leadership, creative problem solving and building brands, and a champion for sustainability and innovation. He was instrumental in leading the successful recovery of Diageo’s largest Spirits market by Net Sales Volume coming out of COVID.

  • Managed 20m in net sales

  • Created and controlled a 58m global business team budget